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Farm x Adidas Originals

If you ask me what would be the brand the girls from Rio use the most, I would guess it is Farm. Their clothes are ultra colorful, feminine and just expresses like no other the “carioca lifestyle”. Their brand strategy is flawless and a supernice studies case for us that work with brand strategy.

And the Adidas Originals collection in partnership with Farm is just stunning and trendy. Floral prints, full of collors and coolest shapes. I just love them all.

The campaign pictures are also very interesting, using food open markets and all the things we do in Rio on a daily basis. Check em out!

A coleção da Adidas pra Farm tá linduxa de morrer. Achei os florais super trendy e internacionais. As jaquetas bomber são like must haves. :-)

Acho que a Farm é uma marca que mostra bem o lifestyle carioca. Eu gosto demais do branding deles e acho que vale a pena ver a coleção de perto.

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