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News: Plus Size bombando

News: Plus Size bombando

Spotlights on the Plus Size fashion, my dear readers. In the US, AdditionElle debuts in the NYFW making history with clothes and lingerie collection, featuring the most inspiring babe Ashley Graham. Lane Bryant’s #PlusIsEqual campaign held a show in the middle of the Times Square, a few day after lauching the brillant equality campaign since Dove’s natural beauty series. In London, the UKPSFW brought fashion trends from one of the most respected brands in the country. Also in the trends area, for the first time ever Project Runaway has a full plus size collection and it did look fierce. And it is not over: Nadia Aboulhosn lauched her collection with AdditionElle and in Brazil, Fluvia Lacerda annouces her plus size Lingerie line. This comprehensive post has all you gotta know on the latest news on plus size fashion. Enjoy and keep an eye on the hashtags. Don’t we love them?

—————–Desfile AdditionElle no NYFW

To start with, canadian AdditionElle has been investing for a while now in the plus size market, lauching interesting colletion in partnership with influencers in the industry, like  Nadia Aboulhosn, Ashley Graham, Nicolette Mason (soon to come). This time, they made history debuting in the NYFW with an amazing show featuring Ashley, Denise Bidot and other plus size muses.

The show was a good inspiration and a huge step towards an “all sizes” fashion industry. To have such a show with so much curves in the traditional NYFW is big. As the event took place this afternoon, there is not many images available so the ones I used are from Getty Images (available for ‘expensive’ sale).

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—————- #PlusIsEqual

The #PlusIsEqual campaign, created by branding creative agency- Laird+Partners, kicked off with a series of TV ads and photographs featuring top models Candice Huffine, Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson, dressed in the brand’s, beautifully designed Fall ’15 collection. Not only they were in the huge Times Square TV’s with their ads, but they were in the taxis, internet in general and in a double page on the Vogue’s september issue. 

“Size shouldn’t matter when you’re talking about a woman who just wants to be fashionable,” said Ashley. Candice also added: “We’re proud, strong, fashion forward, stylish…same as anyone else, with extra curves.”. Linda Heasley, Lane Bryant CEO and President stated: “110 years ago Lane Bryant was created to offer ‘our size women’ fashionable well-made clothing. Traditional department and specialty stores simply didn’t stock them in any depth so these women’s needs were not being met. What is amazing is that over a century later, most retailers still offer extremely limited options to our customer so we’re as relevant a brand now as we were when we were first founded. Though 67% of women range in size 14-24, the media still fails to represent them. The inequality exists and we’re continuing to balance the equation. Plus is Equal. Our women are not only equal they are sexy and fabulous!” 

A enormous rally in Times Square showcased celebrities, bans and the models involved in the campaign to raise awareness for such an strong subject as fashion equaklity is.

Lane+Bryant+Launches+PlusIsEqual+Campaign+iq6OOBIidrJx Plus-Equal-CampaignNEW YORK, NY - SEPTEMBER 14:  A view of atmosphere during the Lane Bryant launch of the #PlusIsEqual campaign at Times Square on September 14, 2015 in New York City.  (Photo by Monica Schipper/Getty Images for Lane Bryant)

 Pretty Big Movement group was one of the main attractions

———– Project Runaway: coleção Plus Size

In the 14th season of Project Runway, we finally got a true surprise: One collection was entirely for plus-sized women, modeled entirely by plus-size models. And when the audience realized what it was seeing, the reaction was more positive than we’ve seen from a Runway audience in years. The applause was spontaneous once the first model emerged, and more rapturous by the time we saw the fourth and realized what was happening. That turned into the only real sustained applause of the day.

The plus-size collection, which many have speculated to be the creation of contestant Ashley Nell Tipton who is known for her plus-size designs, was modeled by full-size models and received a positive reaction from the audience and judges.

With fashion growing ever bolder in its recognition of all types of beauty, it may not be news when a plus-size model is walking down the runway someday — just the norm.

project runaway 2 project runaway plus size

NEW YORK, NY - SEPTEMBER 11:  A model walks the runway at the Project Runway Season 14 fashion show at The Arc, Skylight at Moynihan Station on September 11, 2015 in New York City.  (Photo by Thomas Concordia/WireImage)

NEW YORK, NY – SEPTEMBER 11: A model walks the runway at the Project Runway Season 14 fashion show at The Arc, Skylight at Moynihan Station on September 11, 2015 in New York City. (Photo by Thomas Concordia/WireImage)

———– #UKPSFW2015

UKPSFW took place from September 11 to September 13 in London, just days ahead of the regular London Fashion Week shows. It has a similar schedule as any other fashion week with lots of fashion shows, glamorous guests and amazing clothes everywhere you look but the key difference is that it shows that style isn’t restricted by size or shape. UKPSFW is a celebration of different bodies.

UK Plus Size Fashion Week was started in 2013 by Rianne Ward who describe the event as a “curvy fashion extravaganza and experience that has been created to bridge the gap between brands, buyers and consumers.” The event isn’t just for VIP editors, celebrities, buyers and bloggers. There were shows that were open to the public too. One of the other brilliant things about the event is that it features designers and brands that are affordable.

It’s one thing to see clothes that come in a wider range of sizes but it doesn’t mean much if the average person couldn’t afford them. UK Plus Size Fashion Week featured numerous high street retailers (read: affordable brands) that plus size girls probably already have on their shopping list including Boohoo, Evans, Very, Phase Eight and more.

 

Mandatory Credit: Photo by Nils Jorgensen/REX Shutterstock (5073983e) Hayley Hasselhoff modelling for Boohoo on the catwalk UK Plus Size Fashion Week catwalk show, London, Britain - 12 Sep 2015 Three day annual event dedicated to plus size fashion. BoohooPLUS are this year's official sponsor

Mandatory Credit: Photo by Nils Jorgensen/REX Shutterstock (5073983e)
Hayley Hasselhoff modelling for Boohoo on the catwalk
UK Plus Size Fashion Week catwalk show, London, Britain – 12 Sep 2015
Three day annual event dedicated to plus size fashion. BoohooPLUS are this year’s official sponsor

ukpsfw2015

gisellafrancisca_ukpsfw2015_evans gisellafrancisca_ukpsfw2015_eleven60

Mandatory Credit: Photo by Nils Jorgensen/REX Shutterstock (5073983g) Hayley Hasselhoff modelling for Boohoo on the catwalk UK Plus Size Fashion Week catwalk show, London, Britain - 12 Sep 2015 Three day annual event dedicated to plus size fashion. BoohooPLUS are this year's official sponsor

Mandatory Credit: Photo by Nils Jorgensen/REX Shutterstock (5073983g)
Hayley Hasselhoff modelling for Boohoo on the catwalk
UK Plus Size Fashion Week catwalk show, London, Britain – 12 Sep 2015
Three day annual event dedicated to plus size fashion. BoohooPLUS are this year’s official sponsor

gisellafrancisca_ukpsfw2015_yours clothing gisellafrancisca_ukpsfw2015_society gisellafrancisca_ukpsfw2015_gavinchapmanphotography gisellafrancisca_ukpsfw2015_bombshell vintage gisellafrancisca_ukpsfw2015_bombshell vintage 2

Créditos Instagram/Google com #ukpsfw2015

——-Nadia Aboulhosn para AdditionElle

Nadia Aboulhosn slays again with a fashion collection, this time with AdditionElle. According to her, the pieces are daring and fierce. And I do agree. The brand has been investing a lot in the industry lately partnering with influencers for making special collections. This is a great step towards more fashionable clothes in larger sizes.

Buy and see here.

nadia-additionelle nadia-additionelle2

———- #FluviaLingerie

 

 

 

 

 

 

My dear friends Fluvia Lacerda just announced a new lingerie collection in Brazil. Pieces will be available in october and I can’t wait to put my hands on them.

Captura de Tela 2015-09-16 às 14.56.40

 

 

 

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