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Flare fever: why are the jeans so cool?

Flare fever: why are the jeans so cool?


Flare jeans have been around for a long while. According to The Guardian, american sailors were the first to adopt bell-bottomed trousers in the 19th century. It is believed that this may have been for practical purposes. They made it easier to snag a man who had fallen overboard and easier to remove when wet.


Until mid sixties flares never took off. But no other decade embrace them as the 70’s did. As music and fashion have always been alongside creating trends, artists helped spreading the fired pants look through their appearances on TV and of course, festivals like woodstock.

Here two not famous cool guys, Jackson Five and gorgeous Jimmy Hendrix, all rocking their flare jeans in the 70’s.

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A few years ago the 70’s vibe came back into fashion and so did the flare bottomed trousers. When high-waisted, they give such a beautiful curvy shape to the body. It really deserves the name of Flare, as it creates a relaxed and still sharp curvy shape on the body.

Zizzi came out with a high waist flare model when launched their new jeans concept that helps you to find your perfect shape and call them by their names. This gorgeous model I am wearing in the pictures is named Ellen – boot cut, high waist and curvy hip.

I paired the trousers with two tops I liked a lot. Everything in stores now. The white shirt, from their special Black Label collection, has golden bottoms and a black stripe so you can make a ribbon instead of wearing a necklace as I did.

Here you find a list of all Zizzi’s shops in Norway.

Pieces are also available online on Zizzi’s webshop in Denmark or Navabi.


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