Instead of insisting on pointing out how the plus size industry needs to work on keeping up with the fashion trends, as the regular brands need to adjust their size grades so that fashion can become truly democratic, I will focus on how much we have developed in this sense. So, nowadays people that do not comply with size standards have way more options that, let’s say, 5 years ago.
I remember the first time I walked in a Zizzi shop, I was excited to see a plus size brand with good basics in good quality and affordable prices. It was a small corner at Steen og Strøm in Oslo. I bough a full bag and went home happy for having had a good service and mostly, to be in a shop that kind of “accepted” me the way I was (or am, I am still myself, last time I checked hehehhe).
One year later, in 2014, I was invited to a few plus size events during Copenhagen Fashion Week and one of them was Zizzi’s show. They launched the WOW collection. I was in love with all the pieces. The collection of young, scandi-cool, fresh and daring. It was love at first sight. Zizzi had me at “WOW”.
Since then I am passionate about this brand. I feel like I am part of it. And it feels good to be part of it. And this comes from my heart (the outfit is sponsored but here I only write what I want). I have been wearing Zizzi for so long now, and I feel like I can talk about it for ages.
But my favourite topic is to use Zizzi as an example of how much the plus size industry has developed. For instance, the brand is now able to deliver the trends in much less of a “delay”. The styling is getting more and more young, at the same time that they still work to keep their loyal customers – a big important group of ladies from 45 to 60 yo that have been wearing Zizzi forever.
They launched their Norwegian online shop, they opened several new shops in the Country, they diversified their target group and nowadays more and more young people see the brand as a go-to option.
That means something is changing, inclusion is real and fashion is finally heading over towards full equality and inclusion. There is a long way to go? Yes, very long. But it is important to recognize the good too.
This outfit is so so me! I have been wearing it with trainers, flats and now, high heels. I love the modern touch to basic pieces like a pair of jeans and a tee. Its all on the details.
*Outfit has been sponsored by Zizzi and opinions are my own*