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color pop with H&M Plus Size

color pop with H&M Plus Size

Colours are kind of a state of mind. They help me to brighten my days when the weather is so grey and dark and I am so tired from the lack of full nights sleep due to my small baby boy. Impressive how to dress in bright colour help me. But then again, how to get blue days when you have such a sweet smile to you like Mikkél does to me?

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Party Large! Ideas for festive outfits in Lindex extended sizes

Party Large! Ideas for festive outfits in Lindex extended sizes

What time is it? It’s Glam time! This is the most glamorous time of the year where parties are all over allowing us proper excuses to shine even more (not that we need excuses to shine, but, anyways…) and I am glad to share some party outfits I picked up in the Lindex collection currently in stores.

The idea is to encourage ladies like Moi, that dress larger sizes, to try some new ways of pairing pieces ad creating unique outfits. Even when most of the clothes in the stores are black, you can still try something new for you, that channels glamour and fierceness.

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A plus size girl and the #KenzoxHm collection

A plus size girl and the #KenzoxHm collection

I was ready! Elbows sharpen, combat mood and adventurous spirit on! It was 19h, 2 degrees when I left my apartment in a central location in Oslo heading to the only H&M concept store in town. It was a preshopping event, from 20h to 22h in which the hundreds of people queuing in the cold would be divided into groups to have 10 minutes to shop the Kenzo collection before everybody else. It did seem like a great thing for me. There I was, super cold, enjoying warm coffee and colourful doughnuts that were served for the poor lucky pre-shoppers.

I was in the second group. From the window,  I could already spot the location of the pieces I really wanted. The idea was to run and score my favourite dress, jacket, boots and socks. I also had the mission of buying something for my husband. It could be anything I thought he would wear. 

By the time I finally got in the store, I and dozens of too excited Kenzo fans apparently had the same strategy. When they opened the fence I really wanted to run and grab that dress, I really wanted. But I just could not be aggressive with the other ladies and the desired piece was not mine. It ended up in someone’s faster hands. But in a world where good connections are everything, my girl went to the storage and I got all the pieces I wanted, in the largest sizes.

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Turning summer into autumn and the perfect fit

Turning summer into autumn and the perfect fit

 

The fit is the whole big deal when it comes to clothes. We want to have them embracing our curves when we buy a new piece, right? Fit is magic, is key. For this reason, it can be the biggest challenge for the plus size production.

In years of experience as an insider in fashion brands, I learned that if you want to produce plus size clothes, you got to cut for it. meaning that when designing a new piece, you must fit for the size you cutting. Seems obvious but there is a lot of brands out there working with what we call scaling – like fitting for 36 and increase the sizes using a table, a scale, and that just doesn’t do. You end up with shoulders by the elbows for instance.

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Shinying in October Pink

Shinying in October Pink

October is a special month in fashion. It is when the industry supports the fight against breast cancer by donating part of the sales to research and development. Lindex launched the special Pink Collection and it is just great that the Finish house is contributing with fighting breast cancer with its own designs this year.

The pieces are a modern, feminine and strong conceptual range of carefully-selected garments and accessories in an exciting palette of colors with 10 % of the price being donated to cancer research.

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