The 2016 Scandinavia’s Next Top Model season was all dedicated to the plus size girls. The winner got a contract with the British agency Milk Model Management, which is one of the most respected agencies in the industry, plus a cover in the Slink Magazine and campaign with lingerie chain Change.
The contestants – from Norway, Sweden and Denmark – ranged between 20 and 27 years old, they looked all very beautiful and determined to be the next Top Model of the coldest area of the world
I was ready! Elbows sharpen, combat mood and adventurous spirit on! It was 19h, 2 degrees when I left my apartment in a central location in Oslo heading to the only H&M concept store in town. It was a preshopping event, from 20h to 22h in which the hundreds of people queuing in the cold would be divided into groups to have 10 minutes to shop the Kenzo collection before everybody else. It did seem like a great thing for me. There I was, super cold, enjoying warm coffee and colourful doughnuts that were served for the poor lucky pre-shoppers.
I was in the second group. From the window, I could already spot the location of the pieces I really wanted. The idea was to run and score my favourite dress, jacket, boots and socks. I also had the mission of buying something for my husband. It could be anything I thought he would wear.
By the time I finally got in the store, I and dozens of too excited Kenzo fans apparently had the same strategy. When they opened the fence I really wanted to run and grab that dress, I really wanted. But I just could not be aggressive with the other ladies and the desired piece was not mine. It ended up in someone’s faster hands. But in a world where good connections are everything, my girl went to the storage and I got all the pieces I wanted, in the largest sizes.
October is a special month in fashion. It is when the industry supports the fight against breast cancer by donating part of the sales to research and development. Lindex launched the special Pink Collection and it is just great that the Finish house is contributing with fighting breast cancer with its own designs this year.
The pieces are a modern, feminine and strong conceptual range of carefully-selected garments and accessories in an exciting palette of colors with 10 % of the price being donated to cancer research.
“School girl jumper” inspired top, super long bell-sleeved blouse and velvety details – all in the same look. Isn’t this one a good example of how the runaway trends are translated into the everyday fashion we get in the fast fashions around the world?.
Lindex has been offering a variety of trendy pieces in larger sizes as it expanded their fashion concepts to “all sized” collections. The “Fall Fashion Heroes” for instance bring feminine trendy pieces up to size 54, making it possible for full figured ladies as myself to have more options when it comes to affordable fashion.
This autumn, with the “Fall Fashion Heroes” campaign, Lindex integrates larger sizes in all its fashion concepts. Now most of the pieces are offered in sizes up to 54. Their Generous concept, their former plus size line, is no longer available then.
It means Lindex is ahead in the curve of fashion and society development by taking the initiative of more inclusion and diversity. Among a few friends I raised the discussion in order to hear some opinions and it was said that to size up to 54 is not to go plus size at all, but I partly disagree.
It’s finally time that I can hare with you something I’ve been hardly keeping for myself (ok, some close people know it too) 😉
I am participating on the new edition of Masterchefs Norway. How exciting? I am so thrilled to see myself on TV together will all the amazing people in my group. The show premiers on Monday the 5th of september on TV3, in Norway. But here you can WATCH the episodes ONLINE! Yay!
It all happened so fast.