Vem saber como foi a campanha, o backstage, as tendências e aproveita pra comprar logo porque vai acabar. Eu facilitei e coloquei o link das peças também. E fotos do backstage. Vem ver.
A totally independent editorial photographed by Brazilian upcoming plus size photographer Adriana Líbini styled by me, with my own clothes. Architecture and curves in the best São Paulo vibe.
It has been a while I have been observing Adriana Líbini’s projects. I have always thought of working together with her but I guess we have never been physically in the same place and time.
But during my last trip to Brazil I thought it would be the best opportunity to work with her. Also I have observed that Adriana’s project have grown and developed in a more refined way. Then it was the right time for us to partner.
Briefing was simple: to explore lines and shapes from modern architecture in São Paulo, I would style and do the beauty and she would make her magic with the cameras. The idea was to work together and have some portfolio for both of us.
Adriana is a very committed photographer who does understands the angles of the plus size body. She owns great equipment and is very easy to work with.
I do suggest her commissioned work for commercial and private jobs in Brazil ou abroad.
Now, the images.
Tunic Zizzi / Belt Gina Tricot / Skirt Cala & Jada / Shoes Adidas Superstar
Jumpsuit Márcia Morais (best ones for the plus size body I ever tried) / Sandals H&M /Sunnies Celine
Dress Asos / Sunnies vintage Persol / Shoes Stella McCartney
As I posted some days ago, Zizzi is lauching its new spring summer collection. And for that I cannot wait. Soon in stores, the collection brings floral prints, lace, a lot of cool denim. Expect to mix paterns and prints to create unique and fresh looks.
I was invited by Zizzi to pick my favorite pieces of the collection to shoot an international editorial, nowhere else than in Rio. How cool? Yes, right?
I created looks that I am digging entirely. What I like better in the collection? It is how they manage to cover so many styles (plus size dresses, plus size classy tops, plus size cool clothes) in one season. Here the second part of my favorite pieces. In case you missed the first part, simply click here and check it out.
The pieces will be available in stores and online from march. Get prepared to go crazy.
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Comment here in the blog and let me know what do you think. What are your favorite looks?
One of my fav prints of the collection. Also comes in a top, styled by me with this cool denim skirt.
This dress is everything! Feminine and structured, it makes your curves even more flawless.
Cool combo. Denim jacket, simple and classy white crepe top and lacey candy blue skirt.
I do like to mix textures in the same look.
This top is about to become my favorite. Already planning to pair it with a pencil skirt and colorful wedges. Come, summer!
Zizzi is soon lauching its summer collection How exciting? It is the season we all wait for. More colors, prints, and all that happy vibe around the clothes. Yes, we love summer. And to celebrate the launch, Zizzi invited me to pick my likes of the collection and to make this editorial in Rio. Yaaaaas! Should I have said yes or of course? ahahaha
The clothes are really beautiful. Variety of materials and prints, ranging from delicate flowers to polka dots. In this first selection I present you you, you can see two of the dresses I think are the most beautiful in the collection for my style and the gorgeous top with two layers, paired with a cute buttom-up like denim skirt.
The three looks fit several styles and ocasions, making your wardroe fresher and cooler for the long summer days we have been longing for so much.
The pieces will be available in stores and online from march. Get prepared to go crazy. Soon, the second part of this editorial I shot in Rio.
As you may have noticed, I was born in Rio and moved to Oslo couple of years ago. That may tell you something about my love for my hometown. Me and the nice people I work with at Zizzi thoight it would be a great idea to shoot their summer collection in Rio. Nothing wrong with summer clothes and Rio, right?
So as I produced it myself, I started scouting location first on my mind then going to the places. Based on the clothes and on the variety of scenarios, I picked Parque das Ruinas. Unique among the city’s many vantage points, this Park of Ruins is located a top a hill in the Santa Teresa district, next to Museu da Chácara do Céu, used to be an opulent residence built by homeopathy trailblazer and politician Joaquim Murtinho (1848-1911) and inherited by his niece, Laurinda Santos Lobo, who was known as the hostess of one of the most coveted salons, or social gatherings, of her time. The view from the city is the main highlight of the area. A real must go.
Then I worked with one of my favorite fashion photographer, Vitor Fernandes. He has a colorful and happy eye over fashion and I like that he is fresh and relaxed. The results always have a happy vibe in the pictures, reflecting my personality and the clothes I am wearing.
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Polka dots always go well with colors.
Double layer top in floral print. Love the bright colors. Trendy buttom up denim skirt.
Very lightweight fabric with a cute print. Fits well all body types.
Summer dresses for party ocasions can be styles in so many ways. Dress it up or dress it down, pimp it up with acessories, endless possibilities. But when the designs got that romantic vibe, jut like the ones I am wearing in this editorial, it feels just so right to style them up in a more edgy way.
In these pictures I produced & styled wearing japanese plus size brand Varal de Moda +, the idea was to suggest the usage of sweet party dresses in a more bittersweet way, know what I mean? Leather, sandals and socks, denim jackets, you name it.
Remember I have been mentioning this brand here for a while now? Yes, their clothes are amazing. Such high quality finishing. I get wowed every time I touch their clothes. This is the spring/summer collection. I am just in love with everything.
What about the images, how do you like them?
Production, model & styling Gisella Francisca / wearing dresses from Varal e Moda + / Photography Kattyany Lima
O que achou das fotos?
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Probably you have heard of Anna Scholz. In any case you should see this post. I made a lookbook of my favourite pieces from them and a super nice interview with the designer. She tells us details on her production process, on plus size industry, #plusisequal, #droptheplus, fittings and quality. She also shares her “must-haves” in the closet and new projects. Check this out.
Anna is German and moved to London in a mission of studying fashion design at Central Saint Martins so she could design herself clothes that would full fill her expectations of refined clothes for curvy ladies. In 1995 she presented her first collection and since then has been contributing to the plus size fashion industry with high quality and sophisticated designs to flatter the curvy ladies. Probably her own career as a successful plus size model gave her more grounds to enter the industry in such style. 🙂
When I first got my hands on Anna Scholz designs I could immediately see a difference in finish and quality of the fabrics. Then the great fit made me into a new fan of the brand, not only for the clothes themselves but also for the service they provide in the industry, making it possible for plus size ladies as myself to wear luxury designs with amazing fit.
I asked Anna some questions and here you can read in details about the production of a luxury plus size brand, views of an insider of the industry and so get to know better Anna Scholz. The lookbook I produced follows.
– Your designs are sophisticated and timeless. To achieve this level of quality and good fit, what are your main concerns when designing your pieces?
First of all I start with the theme/mood for the season and decide on a colour and print palette. I am passionate about prints and most of our prints are designed by us and exclusive to our brand. I choose the fabrics we print on very carefully as it is important to achieve great definition and colour in our prints. After designing the range I hand groups over to my pattern cutter who will draft our patterns and make the first toile. Fit is key! We fit on 2 different fit models with different body shapes to achieve the best possible shape for curvy women. Choosing the right factories with good craftsmanship is the final hurdle to produce a great garment which will last you for years.
– How do you see the plus size fashion industry nowadays?
I think we have come a long way and have many more choices in plus than ever before, but the plus consumer is very used to budget shopping and reluctant to spend money on quality items for their wardrobe. In straight sizes women buy collections in all different price levels, but in plus there are not many options on the designer level. However, I am very pleased about all the new voices of plus size customers and bloggers on social media creating a new awareness.
– Would you rather drop the “plus size” term or do you see the industry still using it in the future?
I dont have a problem with the term plus size at all as for me it is purely a description. I dont understand what all the fuss is about, there was a whole movement to #droptheplus and when Lane Bryant did their show in September, everyone jumped on the bandwagon #plusisequal again. We are happy and proud to be #exclusivelyplussize
– A lot of regular brands present production costs and fit for all body types as some of the main challenges when producing for full figured ladies. What would be the challenges in your opinion.
They are right, it is a lot costlier to fit for more than one bodytype and then grade all your patterns in 7 sizes like us or only produce around 4 sizes. It took us many years to get our fit spot on and work out our very own grading rules. And again convincing customers to spend more for good quality clothing is harder, our main criticism has always been price point. But we are a small designer brand, garments don’t get mass produced, the fabrics and print development is more expensive ( you use more fabric for plus sizes!) and we work with factories where the workers earn a proper living.
– You are also a great cooker, how do you see fashion and gastronomy alongside in your life?
I am passionate cook and as a creative person all around I love experimenting in the kitchen. I noticed people liking my food posts on Instagram more and more and thought healthy cooking for curves would add another dimension to my brand. SLINK magazine asked me to write a cooking column #annaskitchen for their magazine and I also added a curvy fitness column #healthycurves. We are launching our first fitness range in the new year 🙂 My own journey over the last 5 years has been one of transformation and a healthier lifestyle as I strongly believe that you can be #curvyandhealthy and I love inspiring women to be confident and healthier.
– What are the 3 “must-have” for the plus size wardrobe?
Haha you are asking the wrong person as I have 3 very full wardrobes and love reinventing myself and dress to suit my daily mood. But I would def say a well fitting plunge bra, a staple sexy black dress and a great pair of jeans.
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The pieces I wore on the following lookbook