The fit is the whole big deal when it comes to clothes. We want to have them embracing our curves when we buy a new piece, right? Fit is magic, is key. For this reason, it can be the biggest challenge for the plus size production.
In years of experience as an insider in fashion brands, I learned that if you want to produce plus size clothes, you got to cut for it. meaning that when designing a new piece, you must fit for the size you cutting. Seems obvious but there is a lot of brands out there working with what we call scaling – like fitting for 36 and increase the sizes using a table, a scale, and that just doesn’t do. You end up with shoulders by the elbows for instance.