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More sizes, more fun with Lindex

More sizes, more fun with Lindex

Lindex has been one of my favorite fast fashions to shop. And it is totally due to their iniciative to extend the sizes in their regular lines, offering more diversity and inclusion in their collections. And this is to admire nowadays when we can see that there are so many brands that just seem to “keep eyes closed” to a trend of inclusion and diversity in fashion.

I have been invited by the brand to visit one of their shops in Oslo and pick summer outfits from the Holly & Whyte collection – the first to have extended sizes. Lindex still has the Generous line which is exclusively plus size.

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Colors, stripes & polka dots: Fashion for all with Lindex

Colors, stripes & polka dots: Fashion for all with Lindex

Lindex is setting examples for the fast fashion brands around the world. They are including larger sizes in their regular lines, offering now the same clothes for sizes XS to XL. It makes so much more sense. We all should be able to have the same choices of clothes. Many brands nowadays approach a concept of fashion democracy, positive self image and diversity, but many of them are not even close to actually apply the speech to their strategy/services.

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