The 2016 Scandinavia’s Next Top Model season was all dedicated to the plus size girls. The winner got a contract with the British agency Milk Model Management, which is one of the most respected agencies in the industry, plus a cover in the Slink Magazine and campaign with lingerie chain Change.
The contestants – from Norway, Sweden and Denmark – ranged between 20 and 27 years old, they looked all very beautiful and determined to be the next Top Model of the coldest area of the world 🙂
I have an extensive participation in the international plus size fashion industry, working both in front of the cameras as a model, and backstage as brand manager and consultant, also, as a blogger producing diverse related content. So I have a holistic point of view om the show.
Plus Size fashion is all about breaking standards. It has such a powerful message of inclusion and diversity. Alike the regular fashion industry, the plus size also carries a role of “making feel good”. It is the voice of the minority and the spotlight on the huge market share that larger sizes represent nowadays.
Plus Size models have been around for about 30 years when Lane Bryant started designing clothes for the full figured ladies. It became an industry first in US ad then it spread to Europe. My friend Fluvia Lacerda, for instance, has been successfully modelling for more than 10 years and she’s still on the top of her game. Agencies such as Milk Management help to professionalise the market. So does a tv show like Top Model. In 2008 the American show had the first plus-size winner, Whitney Thompson.
It is about time that plus size models or the ones who want to be, are given chances to showcase their abilities and modelling skills. So I was very very happy when I knew that Scandinavia would have a plus size Top Model show. Especially because one of my favourite bloggers in Scandinavia – Janka Polliani – was the leader, like Tyra Banks :-). The concept was great: 18 girls living in a beautiful modern house, 3 judges and a production in Portugal during the summer. Can’t it get better, right? Everyday life, a lot of drama from girls living together, photoshoots, beauty, style… great.
The girls we all pretty but less than half was larger than size 42. No problem at all but it was a good representation of the in-betweeners and not of the larger sizes like 52 for instance. The biggest girls also happened to not have that much of a model talent according to the judges and were sent home first. It may be a coincidence or it may be a sign of how the industry actually works.
So I can safely say that the plus size Top Model did not have an actual plus size model if we consider that the plus size industry average is about size 46.
A new study published in the International Journal of Fashion Design, Technology, and Education reveals that the average size of an American women is now between a 16 to 18, according to Revelist. That’s an increase from 10-year-old data that indicated most women in the U.S. were a size 14.
It means that the current standard needs updating and the lack of accurate information is impacting not only how fashion is done in an overall meaning and but also affecting women’s self perception.
The truth is that the industry prefers the inbetweeners with proportional curves than other body types – that could be more inclusive. It is the role of media to promote diversity. We can say that the show actually promoted diversity ad it did somehow. But just not as much as it could have.
Ronja Manfredsson (Sweden).
This girl has got what it takes to be a good model. Her pictures are amazing and I am sure she will work a lot. Here you have her portfolio with Milk Management.
the only black girl in the show
super pretty high fashion face
Norwegian girls and blogger Polliani
Speaking about plus size models and Top Model show, gorgeous Ashley Graham is now a judge on America’s Next Top Model. This is one great step towards the inclusive future of fashion where labels will be dropped and there will no longer be sections or minorities.