October is a special month in fashion. It is when the industry supports the fight against breast cancer by donating part of the sales to research and development. Lindex launched the special Pink Collection and it is just great that the Finish house is contributing with fighting breast cancer with its own designs this year.
The pieces are a modern, feminine and strong conceptual range of carefully-selected garments and accessories in an exciting palette of colors with 10 % of the price being donated to cancer research.
“School girl jumper” inspired top, super long bell-sleeved blouse and velvety details – all in the same look. Isn’t this one a good example of how the runaway trends are translated into the everyday fashion we get in the fast fashions around the world?.
Lindex has been offering a variety of trendy pieces in larger sizes as it expanded their fashion concepts to “all sized” collections. The “Fall Fashion Heroes” for instance bring feminine trendy pieces up to size 54, making it possible for full figured ladies as myself to have more options when it comes to affordable fashion.
Lindex is setting examples for the fast fashion brands around the world. They are including larger sizes in their regular lines, offering now the same clothes for sizes XS to XL. It makes so much more sense. We all should be able to have the same choices of clothes. Many brands nowadays approach a concept of fashion democracy, positive self image and diversity, but many of them are not even close to actually apply the speech to their strategy/services.